A logo that worked in your organisation’s infancy isn’t always the logo you need a few years later. Companies often come to designers when they want a refresh, a new identity that better captures where they are today.
Refresh your identity
Staying flexible
Edge is an education charity dedicated to enabling young people to fulfil their potential. They felt their old logo was staid and old-fashioned and they didn’t much like orange. They wanted something punchier and more flexible that would also work well whether it was used large or small.
Moving on
Thirty Twenty devote their time to building digitally fit brands for their clients. They wanted a new logo that would help take their company to the next level: a logo with a more grown-up feel and a simple but striking colour palette. They now have a distinctive, engaging logo with different options for different scenarios.
Past and present
The Referees’ Association was looking for a new logo that reflected its proud heritage but wasn’t stuck in the past; an evolutionary rather than revolutionary change. The design had to be modern, forward-thinking and progressive and sit proudly alongside the Football Association and Premier League logos.
A clear focus
Recruitment company Logical knew they needed to move to a clean, fresh logo that was easy to recognise and easy to read. Like almost every logo, it has to work well at all sizes and in mono as well as colour.
